Demand Generation

The Best Website Architecture

Friday, June 14, 2019

Sales Funnel VS. Website

Sales Funnel

Pros

• Intuitive Customer Journey focused on one main objective

• Provides all of the information the customer needs to make a precise decision

• A focus on one message, one product/service offering increases the conversion rate (sales opportunity)

Cons

• Limited organic website traffic such as Search Engine Optimization (SEO)

• Depending on your website developer, platform it might be challenging to scale

Website

Pros

• Multiple pages that have the opportunity to drive organic website traffic from search engines

• Customer Journeys can be customized based on the page content

• Increase in SEO due to the quantity of website pages

Cons

• Hosting and maintenance costs

• Decreases control of managing the customer journey

• Content management increases costs

Your vision #makeithappen