Pros
• Intuitive Customer Journey focused on one main objective
• Provides all of the information the customer needs to make a precise decision
• A focus on one message, one product/service offering increases the conversion rate (sales opportunity)
Cons
• Limited organic website traffic such as Search Engine Optimization (SEO)
• Depending on your website developer, platform it might be challenging to scale
Pros
• Multiple pages that have the opportunity to drive organic website traffic from search engines
• Customer Journeys can be customized based on the page content
• Increase in SEO due to the quantity of website pages
Cons
• Hosting and maintenance costs
• Decreases control of managing the customer journey
• Content management increases costs
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